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Privacy Policy

1. General terms

This privacy policy together with the terms of use governs the use of the technocircle.ee website.

All principles of the policy operate in accordance with:

The privacy policy does not apply to programs, services, websites or mobile applications of third parties, even if you use them to access technocircle.ee.

The terms apply in all cases where you entrust us with your data (using the site and social media, using services or requesting them, etc.) or where the data are collected on the basis of applicable law.

The policy describes how technocircle.ee collects, uses, stores and processes your personal data, so please read this document before using the technocircle.ee website and services.

By using the Technocircle OÜ website and services, you confirm that you have read this privacy policy, understand it and agree to the terms.

The data controller and the person responsible for processing security is Technocircle OÜ (hereinafter Technocircle or Technocircle.ee), reg. code 16845774, registered address Raatuse tn 23-23, 50603 Tartu, e-mail [email protected].

2. Personal data and purposes of collection

Technocircle collects and processes your personal data only to the extent necessary to achieve the processing purposes.

The data are used to provide services and other functions in accordance with the Technocircle website terms of use and taking into account your preferences and choices.

Depending on the service provided, Technocircle may process the following personal data about you:

Personal data form and contact details

How the data are obtained: when you place an order on Technocircle.ee and provide the necessary data for its fulfilment or when you contact us with a query, complaint, return request, etc.

Purchase or other transaction details

How the data are obtained: when you place an order on Technocircle.ee, pay, contact us about the order and its fulfilment, or request a product/refund; data arise in the course of fulfilling the order or come from partners who help fulfil it. Cookies and similar technologies are used if they are needed to conclude the sales contract and process the order (for example, to record that you have read the sales terms).

Your consents, communication and service management

How the data are obtained: recorded when you give consents or choose subscriptions/unsubscriptions; saved automatically when choosing settings, including through cookies and similar technologies.

Information about your browsing of the Technocircle website

How the data are obtained: automatically via cookies and similar technologies when browsing the Technocircle site; data are also generated from collected browsing information (e.g. visitation statistics).

Other data arising from your use of Technocircle services

Data arising when using specific Technocircle services or features: saving products to a wish list, changing preferences for product characteristics (color, memory, device condition), choosing the site language.

How the data are obtained: when you use the Technocircle site and services; data are saved automatically, including via cookies and similar technologies.

Details of contacts

If you contact Technocircle for help, to ask questions, leave feedback, submit complaints, etc., Technocircle processes the documents and copies you provide for contact, your documents and messages, and information collected to verify the submitted request.

How the data are obtained: from information received when you contact Technocircle with a request, feedback, complaint or other inquiry; also from lawfully available data or third parties (e.g. suppliers) if needed to review and respond.

Review of newsletters and other messages

How the data are obtained: via cookies and similar technologies when registering for newsletters, sending and receiving newsletters and other notifications.

3. Processing of personal data

Purchase of goods and order fulfilment

Technocircle collects your data to receive, manage and fulfil orders for goods, including payment processing, delivery, handling returns, invoicing, communication about order fulfilment and resolving related requests.

Data processed: your personal and contact data; purchase data; communication data if linked to a specific order.

Legal basis: the sales contract concluded or being concluded between the customer and Technocircle.

Retention period: the order and related data/documents are stored for at least seven years from the end of the financial year in which the contract was concluded.

Content personalization and recommendations

To make browsing more convenient and to offer relevant content, Technocircle shows on the site content, recommended products, services and features that may be important to you.

Data processed: purchase details; information about behavior on the Technocircle site; other data arising from the use of relevant services; your consents and settings; session ID; browsing data on the Technocircle site stored during the session.

Retention period: while you use personalization and consent is valid, but no more than two years. After opting out of personalization, data for this purpose are no longer collected or processed.

All browsing data are collected only for personalization and do not allow identification of a specific individual. In some cases the system may recognize a returning user and link data from different sessions, but even then it is not possible to identify a specific person because the data are not linked with other identifying information.

Legal basis: your consent to use the services and site and confirmation of cookie choices. You can manage consent via cookie settings.

General and personalized marketing messages

You can subscribe through Technocircle to news, campaigns, promo codes and gifts, and receive offers tailored to purchase and browsing history.

Data processed: contact data (name, e-mail); purchase and browsing history (if personalized offers are chosen); data on viewing newsletters and other messages.

Legal basis: your consent upon subscribing to the newsletter to receive general or personalized messages and offers.

Messages are also processed based on legitimate business interest to assess relevance and effectiveness of direct marketing.

Retention period: while your consent is valid. You can unsubscribe in the account, via the link in the e-mail, or by writing to [email protected].

Other web marketing actions

The Technocircle site uses services of Google and other online advertising providers. Advertisers as independent processors collect data when you browse the site using cookies to show relevant Technocircle ads on other sites or through other channels (social media, mobile apps, search, etc.).

Browsing data are collected and processed on the basis of your consent to targeted (commercial) cookies. Information about partners and settings of such cookies is available in the section below.

Handling requests and other inquiries

When you contact us for help, questions, requests, feedback, complaints, return requests, etc., you usually provide your data.

Technocircle uses them to review the inquiry, provide needed information, answer questions, resolve requests or claims, and to protect rights and legitimate interests if the inquiry leads or may lead to a dispute.

Data processed: personal and contact data; other information needed to handle the inquiry.

Legal basis: fulfilling the legal duty to respond to the customer; the contract between the customer and Technocircle and its performance if the inquiry relates to the contract; also the legitimate and justified interest of Technocircle to protect its rights in case of a complaint or claim.

Retention period: information related to the inquiry is collected and stored during processing and resolution for two years after completion. If the inquiry leads or may lead to a dispute, data may be stored longer—until the end of the complaint period or entry into force of a final decision.

Statistical analysis, business development and improvement

Technocircle aims to make the site simple and convenient, and services accessible, relevant and useful, so it constantly analyzes how clients use the site and manages data to develop and improve the business.

Analytics and statistics process anonymized aggregate data and do not use your contact or other identifying information. Analyses do not identify a specific user and are not combined into personal databases.

Technocircle processes: collected data on site navigation; aggregated data on customer purchases; summary reports of newsletters and other reports; summaries of customer data matching.

Legal basis: analytics and statistics are performed only on the basis of your consent. You can agree to or refuse analytical and statistical cookies at any time via settings.

Retention period: until the processing purposes are achieved.

The site may use Google Analytics and/or other analytics tools operating via cookies and similar technologies. Typically first-party Google Analytics cookies are used.

Disclaimer: analytical and statistical data are collected and used only with your consent to evaluate service and campaign effectiveness and to make decisions about business development. If you oppose analytical cookies, you can disable them in the browser (see settings below).

Profiling and automated decisions

For content personalization and recommendations, Technocircle uses automated data analysis and decision-making, including profiling. Relevant data types are collected and processed automatically to analyze and aggregate them for site personalization and profile creation.

Such analytics and decisions allow efficient processing of client information and achieving goals—adapting content, recommendations and offers to client needs. These actions are limited to processing personal data and do not have significant impact or legal consequences for you.

4. Consents, processing restrictions and data storage

You have the right to withdraw your consent to processing at any time if processing is based on consent (e.g. for direct marketing). Withdrawal does not affect the legality of prior processing.

You also have the right to object to processing based on Technocircle's legitimate interests if in your situation your interests prevail. In that case processing stops unless there is a compelling legal reason overriding your interests or another legal basis.

If data are processed to conclude or perform a contract (e.g. an order) or to provide a desired service, and you do not provide the necessary data or allow processing, the service cannot be provided or the contract concluded.

Processing restriction and right to data portability

You can restrict processing of your data. When restricted, Technocircle stops using them for any purposes except storage. Restriction is possible if:

The data are not deleted if it is established they are necessary for the purposes for which they were collected or processed; you have not withdrawn consent when processing is based on consent; processing is needed for Technocircle's legitimate interests and your interests do not outweigh them; the data are required to assert, exercise or defend legal claims; or we are obliged to process them under EU and national law.

The right to portability means the ability to obtain the data you provided in a reproducible format if we process them automatically. At your request and if technically possible, the data can be transferred directly to a person you specify.

Request restriction, provision or transfer of data by:

5. Personal data and third parties

Your personal data may be shared with third parties to provide goods and services. Technocircle shares data only with legal basis necessary for proper fulfilment of your order and service provision.

Data are transferred to service providers, such as transport and courier companies and other organizations providing services to Technocircle. These parties as authorized processors must comply with Technocircle data processing agreements and other requirements, including those set by law.

During court proceedings and in other cases provided by law, data may be transferred to state authorities in accordance with Estonian legislation.

6. Access, change and deletion

You have the right to know details of processing of your data, to submit requests about their use and to access them.

You have the right to change data or request cessation of processing and deletion, at least in one of the following cases: the data are no longer needed for the purposes collected or processed; you withdraw consent and there is no other legal basis; the data are processed unlawfully; you object to processing based on our legitimate interest and your interests prevail in that case.

The data are not deleted if it is established they are needed for the purposes for which collected or processed; you have not withdrawn consent when processing is based on consent; processing is necessary for Technocircle's legitimate interests and your interests do not outweigh them; data must be processed to assert, execute or defend legal claims; or Technocircle must process them under EU and national law.

Request access, change or delete data:

If you believe your rights were violated during processing, you can contact the Data Protection Inspectorate (Andmekaitse Inspektsioon), contacts: www.aki.ee.

7. Retention period of personal data

Data are stored as long as necessary to achieve specific purposes for which they are collected or were collected. Storage periods for specific operations are indicated in section 3 “Processing of personal data”.

Data may be stored longer than stated if: there is reason to suspect an offense and data are needed for investigation; data are needed to properly resolve a dispute or complaint; data are required for security of the Technocircle site (e.g. detecting suspicious activity); or in other special cases provided by law.

8. Cookies

The Technocircle.ee site uses cookies and similar technologies, for example pixel tags, web beacons, clear GIFs, etc. (together “cookies”). Cookies help ensure proper operation and functionality of the Technocircle site, provide services, collect analytical and statistical information about navigation, personalize browsing experience and marketing. Cookies are not viruses and do not harm the user’s device.

For additional information about cookies and their use, see the cookie policy.

9. Cookie policy

The Technocircle site uses cookies and similar technologies, such as pixel tags, web beacons, clear GIFs, etc. Cookies help ensure the operation and functionality of the Technocircle site, provide services, collect analytical and statistical information about navigation, personalize client experience and marketing. Cookies are not viruses and do not harm the user’s device.

Cookie management

By law, before using analytical and targeted (commercial) cookies, user consent is required. You can consent to or refuse analytical and targeted cookies at any time by changing the choice below. To make changes fully effective, delete cookies previously stored on the basis of your consent.

Cookies of other categories are set according to law or Technocircle’s legitimate interests, so separate consent is not required.

Purposeful use of cookies

Cookies are classified by nature and purpose: functional, analytical and targeted (commercial) cookies.

Functional cookies

Functional cookies ensure correct operation and are technically necessary for the Technocircle site and help provide services. They cannot be fully refused, otherwise the site will not work properly or it will hinder providing selected services.

Functional cookies: help display site content; ensure secure operation preventing fraud; save your communication settings and acceptance/rejection of targeted cookies; record confirmation of adulthood before viewing 18+ products; help load and save items in the cart; help personalize content and give recommendations based on navigation if you log in as a registered client and have not opted out of personalization.

Functional cookies are necessary for technical operation and security of the site and are saved automatically when visiting. They do not collect your personal data and are set according to law. If you disagree with their automatic use, using Technocircle services may be impossible. Details are in the personal data protection policy.

Analytical cookies

Analytical cookies collect statistical data about how clients use the Technocircle site (visits and usage). These data help understand use of the site, evaluate effectiveness of services and campaigns, and constantly develop the site and offers.

Analytical and statistical cookies are saved only on the basis of your consent. You can agree or refuse at any time via cookie choices.

Analytical cookies collect anonymized sequential data and do not process your contact or other individual information. Collected data do not identify a specific person, are not linked with other data and are not merged into user sets.

They can be blocked by selecting appropriate cookie preferences at site entry or by enabling the “Do Not Track” function in the browser. Instructions are available on the official sites of popular browsers (Chrome, Firefox, Internet Explorer, Safari, Opera, etc.).

Targeted cookies

Targeted cookies are used to adapt your navigation experience, personalize content and marketing offers based on your Technocircle browsing history.

Some targeted (commercial) cookies are set by third-party advertising partners, such as Google and Adform. The list of targeted cookies is available in the Andmekaitse section (https://www.technocircle.ee/site/content/ee/684/Andmekaitse.html).

Targeted cookies are saved only with your consent. You can agree or refuse at any time by changing cookie settings.

Targeted cookies collect and analyze your browsing history on the site to personalize displayed content and recommendations (if you are an unregistered client) and to provide marketing offers and show relevant advertising messages.

Some targeted cookies are set by third-party advertising partners (Google, Adform, etc.) who use them to collect data on your internet browsing and show relevant Technocircle ads on various sites and channels (social networks, mobile apps, search engines, etc.).

Third-party content (embedded)

Some Technocircle site pages include embedded third-party content, such as YouTube, Facebook, Instagram; such content is usually marked with the corresponding party’s logo.

When using such content (e.g. watching a YouTube video or clicking a Facebook “share” button) the third party may set cookies and collect data at its discretion as if you were on its site.

Third parties act on the Technocircle site as independent data controllers and may use cookie data for purposes and in ways different from this cookie policy. Technocircle does not control this, so before using such content, review the data protection documents of the relevant third party.

Embedded third-party